Statistics
- Mobile devices will increasingly play an important role, considering more than 60% the population access social media content using them. Extra piece of information: In its QA report Facebook pointed out that 53% of its profit come from “mobile ads”, which “only” means 1.25 billion dollars. If Facebook does it, then why not you?
- 80-20” was established as the rule to share content. Its efficacy was proven, brands now respect it and apply it more than ever: 20% of the content must be about the brand, and 80% must be general interest information that contributes something nice to the users’ lives.
Extra piece of information:
In the same QA announcement Facebook stated its effort will be oriented towards contextualizing and personalizing contents anything from adds to devices, formats, content, sales, email marketing, etc.
- Micro-video: this type of content, will be on the same level as pictures and will become more and more popular thanks to the 15-second demonstration by Instagram and then with Vine, introduced by Twitter.
- Social Selling: sale through social networks since they are considered part of the new sales model. Since the web has turned social organizations adapted their processes so as to seize this channel and along with that comes customer service within these platforms.
- 93% of marketers use social networks for business (= being on social networks is no longer an option but an obligation).
- 70% of brands are already on Google + (= it’s the main factor of any SEO strategy, if you want to be found you need to be on G+)
- 34% of marketers have been able to sell successfuly via Twitter.
- Facebook, Twitter and G+ are the most used 3 platforms for business and marketers.